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Each consumer review is checked for authenticity before it is published, ensuring that reviews are only from consumers who have actually purchased/used the reviewed products. The verification is carried out by making the possibility of submitting a review dependent on a prior login to a customer account from which a purchase was made.

Each consumer review is checked for authenticity before it is published, ensuring that reviews are only from consumers who have actually purchased/used the reviewed products. The verification is carried out by making the possibility of submitting a review dependent on a prior login to a customer account from which a purchase was made.